G.R. (Bob) Gilmore came to Fulton from Mexico, Missouri, January 1, 1936.  He first worked as a salesman for W. Scott Fox Motors, located on Market Street in Fulton, selling Studebaker and Packard.  Then, in 1938,  Mr. Gilmore and Alfred Danuser formed a partnership  and sold Desoto and Plymouth in a building they built on Sixth Street in Fulton.  The firm name was Danuser-Gilmore, later Danuser Motors. 

This partnership was dissolved shortly after World War II  in 1947.  At this time, Bob Gilmore and the Wise Brothers, Owen (brother-in-law of Bob), J.O. (nephew of Bob) and Lowell (brother of Owen), of the McCredie-Stephens area bought the service station and surrounding land located on Smith's Branch at the corner of 13th Street and Business 54 North from Earl and Maria Brown.  They then built the Gilmore and Wise auto dealership on that location (where it is still located today), selling Dodge and Plymouth cars and trucks.  The Wise Brothers had originally sold Dodge and Plymouth at their location on Old Highway 40, seven miles west of Kingdom City, MO. 

In 1948, Mr. Gilmore bought out the Wise Brothers and the name changed to Gilmore Motor Company.  Gilmore Motors also sold Massey Harris , later Massey Ferguson farm machinery until 1962.

Business grew and the building and used car lots expanded.  Mr. Gilmore's son, Don, entered into the business with his father in September, 1965.  They worked closely together with Don becoming a full partner in 1974.  On December 31, 1977, Don Gilmore bought out the partnership and became sole owner of Gilmore Motors.

G.R. Gilmore became ill in 1979 and passed away November 18 of that year.  He had devoted forty-three years to the automobile business.

In the late summer of 1980, when Alfred Danuser of Danuser Motors retired, Gilmore Motors acquired the Chrysler and Plymouth franchises beginning with the 1981 model year.  Then, in 1998 Gilmore Motors acquired the Jeep franchise, completing the full line of Chrysler Corporation products.

There are some conflicting dates regarding the beginnings of Gilmore Motor Company.  According to Chrysler's records, the inception date for the dealership was June 15, 1941.  Therefore, in 2001, Chrysler Corporation presented Gilmore Motors with a 50 year plaque, commemorating their longstanding franchise.  This year, 2007, marks the 66th anniversary of Gilmore Motors.  Technically, this year would mark 68 years in the automobile business for the Gilmore family.

Today, Gilmore Motors continues the family tradition of a small-town dealer.  Don Gilmore's son, Brad, has entered the business, making him the third generation of Gilmore Motors.